Sunday, September 25, 2011

Food Porn

I found a video of Rachel Ray in the "Kids Corner" segment of her show. She made a statement in this video that the reason children are picky eaters is because we don’t sophisticate their taste buds enough. So according to her, if we buy expensive ingredients, expensive gadgets, and fallow her wise recipes that our kids won’t be picky eaters and seem somewhat more sophisticated in nature. She declared that we "dumb down our food" She seems to want to make the consumer of the program feel as if he or she is doing something wrong, or neglecting their family and friends if they do not have the same ingredients, or have the same recipes as the lavish ones displayed on the TV. Food porn consists of sensual visual presentation, cooking food and presenting it beautifully is an act of servitude, a way of expressing a gift. Thus the feeling of neglecting your family and friends if you do no present the gift properly. The Food Network blurs the line between advertising and content; there is basically no difference, the show that you are watching is one giant infomercial selling various products. They want their products being sold to intergraded fully into everyday life of the consumer, so instead of wanting a product, it is believed that you need the product in order to have the lavish displays on the TV. Cooking Shows promote an upper middle class lifestyle enhanced by the appropriation of goods. Food Porn is incredibly sneaky and incredibly effective in selling you what they want to see you, most of the time without you even noticing you’re being exposed to Food Porn. http://www.youtube.com/watch?v=5qgIb3liUww

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