BRANDS!

For me personally, anytime I go purse shopping I always check and see if there are any Kathy Van Zeeland purses where I’m shopping. If you step back and think about it, what makes a Kathy Van Zeeland purse any different from any other purse? Yes the style of the purse is a difference, but all purses do the same thing. They all hold what you want to put in it. It is a bag, nothing more. Yet you would almost never see anyone walking through the mall with a plastic bag around her shoulder or in her hand in replace of a purse. It’s all about being fashionable, stylish and having an expensive brand. Most brand name purses sell for an average of 100 dollars. Would anyone purchase a hundred dollar plastic bag? No, however if you put a label like Baby Phat, Kathy Van Zeeland, Guess, Rockawear on it, people would look at it differently. The media plays an important role in this way of thinking pattern. The reason why I got started into liking Kathy Van Zeeland purses was because my friend showed me hers. All the media has to do is get one person started on something and then it will spread like wildfire. The media did not directly get me into this certain brand of purse, the media got my friends directly, and I caught on to it because of them. In other words the media does not have to have everyone watching all their commercials and looking at all their ads, they just need a single person, a trend setter to notice it, then it will catch on to  other people indirectly without them even knowing they were affected by the media. We may know in our heads that it’s just a brand name, and is exactly the same as the cheaper version of the product however we are still drawn toward the more expensive product for the fact of the name. people greatly underestimate the power of brands.